Sport combines increasingly often with commercial activities, and modern sports facilities are also used for purposes other than tournaments and sports competitions. They become an arena for different public events, including cultural, religious, political and commercial. A challenge faced by designers requires linking these different areas of human activity within one versatile spatial structure.

How to create a sports-commercial complex which would have the nature of a homogeneous organism, whose individual elements supplement and support each other. How to shape a modern sports facility and how to display it to make local people proud of it, but avoid an exaggerated flag-waving effect. The key solution to answer these questions requires a careful composition of the entire development area, based on a friendly public space, which smoothly links all the elements of the sports-commercial structure. The design for the stadium in Wrocław entered in the competition reflects an attempt to use this idea in practice.